Discovery and Strategy
A clear foundation: who you're talking to, what you need to say, and how your content fits together.
- Brand brief
- Audience personas
- Content architecture
Content, design and copywriting
From first idea to finished file.
I help brands work out what to say, write it clearly, and design it for screen and print. Strategy, words and design come from one partner, so nothing gets lost between the brief and the final file.
What I do
Four areas, one joined-up service
Each area can be booked on its own, but they work best in sequence: strategy shapes the words, and the words shape the design.
Written Content
Clear, on-brand words that guide, inform and convert.
- Welcome guides
- Resource copy
- Digital library copy
- Video scripts
Design: Digital
A consistent look across every screen, with templates your team can reuse.
- Brand systems
- Digital library design
- Social templates
- Video assets
Design: Print-Ready
Files your printer can use first time, with correct bleed, colour profiles and specs.
- Print-ready files
- Packaging
- Pre-press handover
How a project runs
Four stages, no surprises
You approve each stage before the next begins.
-
Discover
A kickoff call and short questionnaire, then a brand brief, audience personas and a content map for you to sign off.
-
Write
Copy drafted against the approved brief, with two rounds of revisions included.
-
Design
Digital and print layouts built from the approved copy, with two rounds of revisions included.
-
Hand over
Final files, editable templates and, for print, a pre-press pack your printer can work from.
Who it's for
Brands with momentum that need the words and look to match
Founder-led brands, social enterprises and small teams that need professional content and design without hiring an agency and a separate copywriter.
Typical projects
- Launching or refreshing a brand
- Building a digital resource library, toolkit or onboarding pack
- Creating a welcome guide or customer journey content
- Preparing packaging and printed materials for production
Why one partner
The person who understands the strategy also writes the copy and builds the files. That means fewer handovers, a consistent voice and design, and someone who checks the detail before anything goes to print.
How we can work together
Choose the shape that fits
Every project starts with a short discovery call and a written scope, so you know what's being delivered, by when and for how much.
Full project
Best for new brands, launches and toolkits
All four areas, from discovery through to print handover.
Strategy and copy
Best for brands with a designer, or needing words first
Discovery and Strategy plus Written Content.
Design only
Best for brands with copy ready to go
Digital and/or print design from your approved copy.
Single deliverable
Best for quick, focused needs
One item, such as a video script or a social template set.
Monthly content retainer
Best for regular social, resource or campaign content
Ongoing copy and design to an agreed monthly plan.
Print costs, stock imagery and font licences are charged at cost unless agreed otherwise. Need operations support behind the launch too? See strategic operations.