About
Avyi, say AV-ee
Avyi comes from the Greek word for dawn, a nod to the Dawn in my name, Nyree-Dawn. It reflects where I do my best work: the point where ideas start to take shape and become real.
About me
I'm Nyree-Dawn Adams
I've spent nearly a decade running a business of my own, built on a career across science, product development and client management.
I work with founders in two ways: as an operations partner who brings structure and systems, and as a creative partner who writes and designs. Many clients use both, and the thinking carries through from plan to finished file.
Background
Where the experience comes from
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Co-founder and Managing Director, Mum Bub Hub CIC
2017 to present. Built and grew a plant-based pregnancy and postpartum wellness social enterprise, including product development, funding and operations.
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Strategic operations partner, KN Creative Media
Operations, client delivery, quotes, briefs and brand systems for a creative production studio and its motion control brand.
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Operations and delivery support, Eight Kees Consulting
Behind-the-scenes support for a consultancy practice.
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Strategic operations and delivery support, Na3
Operations and delivery support for a handmade luxury dessert business serving the Maryland and Washington, DC area.
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Food R&D and technical development
Product and process development at Barry Callebaut, Bakkavor and Ferndale Foods.
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Account management, Restless Branding
Client relationships and brand project delivery.
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Academic roles, University of East London
Experience in higher education alongside postgraduate study.
Qualifications
BA Biology, Rutgers University. MSc Biomedical Science with Distinction, University of East London.
Tools
Adobe Creative Suite, Shopify, project management platforms and AI-assisted workflows.